The grand halls of Fiera Milano closed on May 8th, marking the end of Tuttofood 2025’s vibrant
four-day run. Yet the strategic conversations, connections, and innovations sparked during the
exhibition continue to ripple across the Italian food export landscape. For premium Italian food
exporters and supply chain management providers, this year’s edition represented far more than a
traditional trade fair, it emerged as a transformative business platform reshaping how Italian
excellence reaches global markets.
This was the first edition of Tuttofood organized by Fiere di Parma in partnership with Fiera Milano
and Koelnmesse, bringing a renewed international dimension to the event. Leveraging the expertise
behind Cibus and Koelnmesse’s global network, this collaboration reestablishes Milan, and
Italy, as a global food hub, exactly a decade after Expo 2015. Expanded across 10 halls and over
150,000 square meters, Tuttofood 2025 welcomed more than 4,200 exhibitors , with international companies accounting for over 25%, including participants from North America, Southeast Asia,
Japan, Korea, and the Arab countries.
A major highlight was the launch of TUTTOFOOD Week, an off-site initiative created with
Mondadori Media. Talks, tastings, and installations, most notably at the ADI Museum, extended
the event’s experience throughout Milan, blending food with design and lifestyle and enriching the
fair’s cultural resonance.
From May 5-8, Milan transformed into a bustling marketplace of culinary innovation, business
opportunities, and cross-cultural dialogue. With over 3,000 top buyers from 45 countries and
approximately 150,000 visitors, Tuttofood 2025 firmly reclaimed its place among Europe’s premier
food trade shows. A tailored buyer program developed with the Italian Trade Agency (ITA) further
elevated the event’s strategic value, matching exhibitors with international buyers whose needs
aligned closely with their offerings, facilitating meaningful connections and tangible export
opportunities.
One clear takeaway from the exhibition: international markets are increasingly willing to pay
premium prices for Italian products, but only when they are accompanied by transparency on
sourcing, production methods, and environmental impact. More importantly, buyers are not just
purchasing Italian food; they are buying into the Italian lifestyle. Companies that recognize and
embody this distinction are the ones poised to thrive in premium global markets.
Despite global headwinds such as U.S. tariffs and logistical challenges, Italy’s agri-food exports
continue to show impressive resilience and growth. Since 2019, exports have surged by 30%,
reaching €69 billion in 2024, with a target of €100 billion on the horizon. Tuttofood plays a pivotal
role in this trajectory, helping Italian producers penetrate not only established markets like the U.S.
and EU but also high-potential emerging markets in South America, India, the Gulf region, and
Southeast Asia. Exhibitors gained access to new distribution networks and growth channels that
will fuel their international expansion.
For specialized companies like Alifood, a Genoa-based exporter of premium Italian food products
and supply chain management services, Tuttofood 2025 was a critical strategic opportunity—not
just a marketing exercise. By offering a unique blend of Italian product excellence and
comprehensive supply chain solutions, Alifood demonstrated its ability to deliver value beyond the
product itself. With expertise in regulatory compliance, quality assurance, logistics optimization,
and cultural mediation, Alifood found fertile ground in an exhibition where efficiency, reliability,
and long-term partnership potential were recurring themes.
Face-to-face interactions compressed months of business development into a few highly productive
days an advantage that no digital meeting can replicate. For companies like Alifood, the real test
now begins: turning the momentum generated at the fair into long-lasting, sustainable business
relationships.
By participating in Tuttofood 2025, Alifood strengthened its global positioning, enhanced its
visibility among key international buyers, and laid the foundation for penetrating emerging markets,
reducing reliance on traditional markets. This edition also positioned the company to capitalize on
the growing global appetite for authentic Italian food and lifestyle.
With most exhibitors already confirming their presence for Tuttofood 2026, the exhibition is
cementing its role as a reliable and recurring business catalyst. For Alifood, ongoing participation will mean not only sustained relationships and deeper market intelligence but also continuous
export growth securing its place as a key ambassador of Italian excellence worldwide.