Sustainable food: the big business

12/01/2016 sustainable food


Food and water will be harder to access over the next few decades and, according to Unesco, the demand for food will grow by 70% by 2050.  World’s population is predicted to hit 9.7 billion in 2050, above all there will be a rising middle class in Tiger economies like China, India and Brazil, with an increase of high quality food request.

Today, in that scenario the answer is sustainability: sustainability that is not just the way to preserve the small scale organic farmer, but it begins to attract also the biggest name in the food corporate world.

Big brands introduce greater sustainability into their supply chain


The US retailer Whole Foods undertook 20 million dollar in nationwide advertising as it sought to reverse its sluggish business performance: a year later profits are up and revenue jumped by nearly 10 per cent.

The most famous UK retailer Mark and Spencer injects greater sustainability into its business which generated £105million.

Furthemore, research from Bond University of Australia suggests that the country is suited to capitalize on the growing demand for organic food.


Equally, customers is moving in that direction: the demand of healthier, greener and more sustainable food is increasing more and more and sales are up. The message is clear: sustainability is good in ethics, but it’s also good business. Companies can secure their supply chains, and maintain a cost effective method of accessing the highest quality produce.

New markets and business opportunities are being created.




Source: Sustainable food 

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About Alifood

About Alifood

We strongly believe that everything we plan and do should create value, for both our clients and suppliers. We do not see ourselves as mere food traders.

The sale of the products we select is just the last step of a complex, structured process that is based on strong business relationships and, in many cases, real partnerships. Our job is made of several functions: sourcing the right product, selecting a reliable producer, managing the entire logistics chain, providing all the necessary documentation and certifications and following up all the after-sale requirements besides consulting and tutoring on how to best use each single product. We do all this because we strongly believe that everything we plan and do should create value, for both our clients and suppliers. Our familiarity with the Italian food an agricultural industry, developed over the last twenty years, gives us the ability to efficiently deal with all the diverse needs pertaining to different markets.

Thanks to our experienced, professional and multilingual global working team, matching international demand and local supply is what we do best.

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