English is the most widely spoken language in various contexts in the world and it has been the global language of trade for a long time. This still holds true especially for meetings, negotiations and contracts yet, when it comes to online sales, the scenario is rather different these days. As most of the action in today’s export industry takes place online, offering a multilingual experience becomes central to any efficient marketing strategy. Several studies have demonstrated that, on average, 75% of people want to purchase products in their native language and 92.2% want to make purchases in their local currency. In this perspective, having a language-targeted website for a specific market is necessary if companies wish to increase their customer engagement and conversion rates. 

Japan has been one of our main markets since the very beginning of Alifood, when our company started off with a Japanese partner. Twenty-five years later, Japan keeps providing us with a remarkable turnover. It is for all these reasons that we recently launched the Japanese version of our website. This is not just a translation of the original one already available in English, Arab, Chinese and Russian: it is a brand-new customer experience, built around the commercial needs and cultural expectations of our local interfaces. 

Since it is the first website of this kind for the Japanese market, we aimed at creating a truly welcoming user experience, making sure that everything – from product descriptions to the checkout process – is personalized. In order to offer a truly customized purchase journey, the development of the website proceeded in parallel with the selection of the products that would best suit the needs of that market: high quality and made in Italy are still the pillars on which we developed our new offer but now that includes smaller portions and products that keep their original freshness for a longer time, thanks to the advanced technology we use and the efficient supply chain we managed to build over time. 

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About Alifood

About Alifood

We strongly believe that everything we plan and do should create value, for both our clients and suppliers. We do not see ourselves as mere food traders.

The sale of the products we select is just the last step of a complex, structured process that is based on strong business relationships and, in many cases, real partnerships. Our job is made of several functions: sourcing the right product, selecting a reliable producer, managing the entire logistics chain, providing all the necessary documentation and certifications and following up all the after-sale requirements besides consulting and tutoring on how to best use each single product. We do all this because we strongly believe that everything we plan and do should create value, for both our clients and suppliers. Our familiarity with the Italian food an agricultural industry, developed over the last twenty years, gives us the ability to efficiently deal with all the diverse needs pertaining to different markets.

Thanks to our experienced, professional and multilingual global working team, matching international demand and local supply is what we do best.

Efficient, customizable, fast

Discover our new e-shop for your supply of best quality Italian food