Italians drink beer more and more frequently, and above all, they regularly choose beer produced in Italy, giving life to a trend that is revolutionizing the market.
It is craft beer that is growing in particular, to the detriment of industrial beers. The data collected by Unionbirrai – the organization of Italian microbreweries – highlights, over the 2015-17 triennium, a shocking 55% increase in the number of breweries – from 649 to 1,008 – and a 16% increase in employment – from 7,893 to 9,126 employees, many of whom under 35 years. Medium-term predictions are equally positive: a 10% growth in employment is expected over the next three years.

Development in the craft beer phenomenon was recorded, in particular, in Lombardy, Veneto, and Piedmont, followed by the regions in central Italy, Tuscany, Emilia-Romagna, and Lazio. The sector has brought a number of innovations to the table: farm-to-table certification of origin; a direct link with the farms; production of highly distinctive specialties; and innovative forms of
retail such as brewpubs.

According to the data published by Coldiretti – the confederation of directly-selling Italian farmers – in 2018 the consumption of beer per capita was 32 litres, with a turnover exceeding – for the first time ever –1 billion euros. Revenue from export recorded by Italian breweries was equally positive: in 2018, it amounted to 200 million euros – an 11% increase compared to 2017.
A strong push was given, indeed, by craft breweries – a grand total of 860 – producing 55 million litres of beer annually.

The Italian market continues to be attractive in terms of opportunity and development: per capita consumption is still below the European average, even compared to countries with an equivalent winemaking tradition, such as France.

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About Alifood

About Alifood

We strongly believe that everything we plan and do should create value, for both our clients and suppliers. We do not see ourselves as mere food traders.

The sale of the products we select is just the last step of a complex, structured process that is based on strong business relationships and, in many cases, real partnerships. Our job is made of several functions: sourcing the right product, selecting a reliable producer, managing the entire logistics chain, providing all the necessary documentation and certifications and following up all the after-sale requirements besides consulting and tutoring on how to best use each single product. We do all this because we strongly believe that everything we plan and do should create value, for both our clients and suppliers. Our familiarity with the Italian food an agricultural industry, developed over the last twenty years, gives us the ability to efficiently deal with all the diverse needs pertaining to different markets.

Thanks to our experienced, professional and multilingual global working team, matching international demand and local supply is what we do best.

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