Italian Fruit and vegetable go abroad

24/05/2016 fruit and vegetable export

Based on the data processed by ISMEA SgMarketing, in the last decade Italian fruit has achieved the best performance in East-Central Europe, with +12% in value in 2013 in comparison with 2004. Markets opened in North Africa (+4%) and penetration increased in Asia (+4%) and Middle East (+3%). Also, in the same period of time exports of vegetables found space in the new EU countries (+14%). As for processed products, the most important market in terms of value is Asia, which concerns (9% of the exports).

Italian fruit and vegetable all around the world

In order to approach new markets, it is important define the behavior of consumers. Here a summary of typical consumer depending on his country of origin.


Western countries

In Western Europe, USA, Canada, Japan, and Australia, in which overall a billion people lives and where 70% of sales passes through retail, we are in front of mature and critical consumers, sensitive to issues concerning food security, ecological, social and economic sustainability of production, and who estimates the value of brand. Therefore, an offer linked to health (organic, functional foods), local or fair trade products is appreciated, especially if it is also accompanied by high value in service and is aesthetically appealing.

Eastern and far eastern Countries

In developing markets, such as Eastern Europe, Korea, Taiwan, and also China and Russia, food is an element which gives connotation of social status. So, special attention is paid to both aesthetic and intrinsic characteristics of both product and brand.

News Markets: Africa and Middle East

At the end, in new markets (Africa, Turkey, the Middle East, parts of Asia, India) food is perceived as a necessity, fruit and vegetables are considered a commodity and the main parameter is their price.

In the coming years some factors, such as recovery of the US economy, decline in oil prices, and loss of value of euro against dollar, should make international penetration more efficient. However, some critical issues remain, in particular the international political situation, first of all in India, Russia and in North Africa.


share on:
About Alifood

About Alifood

We strongly believe that everything we plan and do should create value, for both our clients and suppliers. We do not see ourselves as mere food traders.

The sale of the products we select is just the last step of a complex, structured process that is based on strong business relationships and, in many cases, real partnerships. Our job is made of several functions: sourcing the right product, selecting a reliable producer, managing the entire logistics chain, providing all the necessary documentation and certifications and following up all the after-sale requirements besides consulting and tutoring on how to best use each single product. We do all this because we strongly believe that everything we plan and do should create value, for both our clients and suppliers. Our familiarity with the Italian food an agricultural industry, developed over the last twenty years, gives us the ability to efficiently deal with all the diverse needs pertaining to different markets.

Thanks to our experienced, professional and multilingual global working team, matching international demand and local supply is what we do best.

Efficient, customizable, fast

Discover our new e-shop for your supply of best quality Italian food