Italian food and wine have found new frontiers in Singapore

Italian SMEs in the food & wine industry will be knocking on Asia’s door today at a fair in Singapore, where some sixty businesses will be meeting buyers, distributors and restaurateurs from Singapore, Malaysia, Indonesia, the Philippines, Thailand, Cambodia, Vietnam, Hong Kong, China and Australia, against the futuristic backdrop of Suntec City.

This is the event’s first edition and it has been organized by the Italian Chamber of Commerce in Singapore (ICCS), in collaboration with the Italian Chambers of Commerce in China, Korea, Japan, Thailand, Hong Kong, India and the Philippines.

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“The idea is precisely that of supporting SMEs in their process of internationalization, that’s why we will also help them stay in touch in the coming months with the importers and distributors that they will meet in this occasion. Many Italian companies supply excellent products at competitive price points yet are often incapable of tackling the Asian markets, even though the latter are very receptive and interested in Italian craftsmanship.”

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Competition in Italy is almost exclusively over price, often to the detriment of quality. Today, SMEs have decided to upgrade quality and focus on niche markets domestically, and on foreign markets, where quality-based projects have a higher likelihood of succeeding.

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