International Observatory of Italian Sounding is born

23/06/2016 italian sounding protection


Federalimentare, Fiere di Parma and Cibus have found the first International Observatory of Italian Sounding to promote and protect the “Made in Italy” worldwide.

Italian sounding is one of the most serious form of misleading communication. As Italian Sounding we consider food and beverage produced worldwide, but labelled with Italian names and misleading Italian words and pictures. Italian Sounding market has a turnover of 60 billion dollar, a big damage for the authentic Made in Italy, a value which is growing up every year.


The Observatory of Italian Sounding will study the phenomenon together with scientists and a competent adviser. They will analyze ways and types of Italian Sounding, but above all geographical markets and channels where Italian Sounding is more widespread. The final goal of this innovative form of Italian food protection is to guarantee legal intervention to stop the commerce of fake Italian products. A first report will be showed at Cibus 2017.


For more information about Italian Sounding read our previous articles:

  1. What does Italian sounding means ?
  2. Counterfeiting in food sector: what learn to be better prepared
  3. Small and medium enterprises united to fight the Italian sounding
  4. The laughs of Italian tourists abroad when seeing the most ridiculous imitations of Italian specialties.








share on:
About Alifood

About Alifood

We strongly believe that everything we plan and do should create value, for both our clients and suppliers. We do not see ourselves as mere food traders.

The sale of the products we select is just the last step of a complex, structured process that is based on strong business relationships and, in many cases, real partnerships. Our job is made of several functions: sourcing the right product, selecting a reliable producer, managing the entire logistics chain, providing all the necessary documentation and certifications and following up all the after-sale requirements besides consulting and tutoring on how to best use each single product. We do all this because we strongly believe that everything we plan and do should create value, for both our clients and suppliers. Our familiarity with the Italian food an agricultural industry, developed over the last twenty years, gives us the ability to efficiently deal with all the diverse needs pertaining to different markets.

Thanks to our experienced, professional and multilingual global working team, matching international demand and local supply is what we do best.

Efficient, customizable, fast

Discover our new e-shop for your supply of best quality Italian food